We’re excited to feature Laura Avivar, a talented illustrator whose journey from Granada to Tokyo has been nothing short of inspiring. Laura’s unique style and approach to art captivate and resonate with many. Rather than give away too much, we’ll let Laura introduce herself and delve into her fascinating journey and creative process.

Hello, I’m thrilled to be here! Of course, let me introduce myself:

I’m Laura, born and raised in Granada. As a child, I was a whirlwind, but now, even though I talk too fast, I consider myself a calm person.

I studied Economics, choosing something “practical,” but the only part of the degree I enjoyed was the Erasmus program in Florence. It was there that I felt a strong connection to beauty and art. When I returned to Granada, I enrolled in a communication design master’s program at a newly opened school, and among many subjects, I really loved illustration.

After completing the course, I went to Berlin to work as a designer, but I took on every project that involved illustration and gradually developed my style.
After about six years, I returned to Spain and started working as a freelance designer and illustrator, which I still do today.

How would you describe your illustration style? What are your favorite themes or subjects to illustrate and why?

My illustration style is naïve and simple. I enjoy both digital illustration and sketching in my travel notebooks. I like to represent everyday moments, such as someone having coffee or walking in the park.

In my illustrations, I enjoy including characters, and when I only draw objects, I usually add eyes to give them a more approachable and friendly touch. I believe that beauty lies in the ordinary, and I like to represent that with my illustrations.



Why did you decide to focus on illustrations that represent moments in a family setting?

This project emerged almost naturally. A friend asked me for an illustration of her with her pet and partner, and I posted it on Instagram. Shortly after, I received another request... I’ve always balanced this with other projects, but now, along with Patreon, it has become my main focus. I must admit, I still can’t believe the amount of people who have trusted me!



Do you have a specific process for finding inspiration when facing a new project?

 Whenever I go for a walk, I take photos of everything that inspires me, from a scene to a person’s pose on the metro. This collection of references helps me a lot when starting a project. If I can’t find what I’m looking for there, I usually check my saved items on Pinterest. And if I have time and the project isn’t urgent, I go for a walk with a paparazzi mindset haha.



What has your experience been living in Tokyo, and why did you decide to settle there?

I love it. It’s curious because I’m far from my family and the country where I grew up, but I feel a strong connection to this place (...and I assure you, it’s not because of the language…).

The first time I visited Japan was in 2018, and I fell in love. I returned a couple more times, and the last time was last year. That’s when we decided, ‘we have to try the full experience,’ and here we are!

Would you say that culturally, Tokyo has inspired you or evolved your view of your style?

Even before knowing Japan, it has always been present in my references. There are many concepts, like "wabi-sabi" (the beauty of imperfection), and even my name, "osoi" (slow), which have helped define my path. I’m sure that now, with this immersion in the culture, my work will be influenced.

 
What advice would you give to someone starting their professional career in design?

Consistency and confidence. I think it’s important to have some references of illustrators and designers to model after, but it’s equally important to set boundaries and explore your own path.

Also, it’s a daily practice. No one is born an expert; you have to fall many times to get up stronger. If you’re not falling, you’re not trying hard enough.

Is there another illustrator or artist you admire or who has influenced your work? 

I love María, "lasencilla.m". She has a multi-brand online store with a beautiful selection of products, many of which come from Japan.

In addition to her store, she illustrates on her personal account with a very simple and powerful style. She often uses Chinese ink or seeks the same effect with a digital tablet. Her layout style also captivates me; she has always been an inspiration to me.

 

It’s been a joy to have you with us, Laura! Your artistic journey and unique perspective on illustration offer so much inspiration. We’re excited to see where your creativity takes you next.

To our readers, don’t miss the chance to dive into Laura’s captivating artwork on her Instagram and Patreon. Until our next feature, stay creative and inspired, Laura!